For 60-second animated explainer video with characters, the whole process takes 4-8 weeks. The speed is very strongly influenced by the speed of the client’s communication.
How It Works?
Our Video Production Process
1. Research
We schedule a Skype call with you to talk about your product, customers and goals for the video and also ask you for any available marketing related materials.
2. Concept
After we present you a rough script with suggested content structure and visual style. If you like it, you will now pay first half of the video budget and we start the production.
3. Script
3. We use Google Docs to write, so you can easily review the script and comment on specific parts. We propose new versions of the script until you are happy with it.
4. Voiceover
We search for the best fitting voice and music for your video and after we find a good fit, we will run the choice through you. When you like it, we start recording the voiceover.
5. Animation
Here we finally start putting everything together. First we present you a content finalized version of video and if you like it, we proceed to finalize all the effects and other details.
6. Delivery
We give you files optimized for youtube or any other requested use and high quality image stills of all the scenes. We also make sure you deploy the video properly.
Frequently Asked Questions
How much does it cost?
This is highly individual and you will get an estimate based on concept we would create for you for free if you reach us.
If you want to get at least rough idea though, you can visit this independent calculator and after you get a number, take off about 20-60% of the cost.
Our pricing is lower thanks to utilizing modern tools and new techniques that allow us to be more efficient and also because we are based in central europe which considerably lowers our costs of living.
How many emails are exchanged?
On average it takes conversation of 80-100 individual emails to produce the video.
This is because there are many points in the production which require approval of the client and many clients want to understand certain creative choices and discuss them before proceeding.
How many revisions are made?
The video usually goes through 2-4 revisions that client will see.
Internally, there are about 10-20 revisions that we make, to ensure that all the effects, transitions, timing, character animations, eye movements, voiceover, music, sound, compositions and colors are all perfect as they should be.
How does the work of an animator look?
You can watch this timelapse of animator working, that features some parts of the work on Patron Finance video played back 600 times faster.
What is the secret behind a successful video?
There is no secret. Only constant and thorough learning process about what works and what doesn’t. We implement lot of insightful ideas and techniques from expert marketers, psychologists, entrepreneurs and other assorted advice from the internet or books. We also get involved with various startup related events and make friends with CEO’s of various startup companies to better understand their thinking and needs. Lastly we are active in various online communities, like /r/startup or Hacker News.
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